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Minimalism killed identity

Simplicity doesn't need to be safe; fading in the crowd

Edginess killed taste

Dark humor doesn’t have to look like it was designed by an anarchist teenager

We allow everyone to stop being anyone

The simplicity of our era - mixed with infinite freedom, fearless audacity and absurd elegance
Everyone performs the sanitized version of themselves;  the urge to express who we truly are has never been more important
Hard to find a better way to do it than getting off-border, bold pieces of clothing that keep you from becoming a background noise
 Claim yourself